Fizzer for longer matters because...

At CO₂Sustain we believe fizzy drinks should be full of bubbles and not just at the initial pour, but for as long as you’re enjoying your drink. Here’s why consumers love their drinks to stay fizzier for longer.

There’s something undeniably satisfying about popping open a bottle or can, hearing that crisp psshhh and watching the tiny bubbles race to the surface. That fizz equals a great tasting drink, and when it lasts? Even better.

The sound, the sight, the feel

From the moment you open the drink, fizz gives you sensory delight:

• That crisp sound of the seal breaking.
• The visual sparkle of micro-bubbles dancing in the glass.
• The fizzy tingle on your tongue as you sip.

All of these add up to a drink that feels fresh, lively and high-quality. In a crowded drinks market those sensations help a beverage stand out and create an emotional connection. When the fizz fades too quickly, that sparkle starts to dim literally and your consumer’s drink experience suffers.

Freshness ignites trust

When a drink stays fizzy, it signals freshness. It says, we’ve kept the integrity of this drink, you’re getting what we promised. Something as simple as sustained carbonation becomes a mark of quality. People trust and enjoy that product more. For consumers, that translates to “this brand cares about my experience.”

Better experience over time

A lot of people don’t finish a bottle or can in one go. They might pause, come back later, pour into a glass, share with someone else. If the fizz goes flat too quickly (classic mistake) the later sips don’t feel as good.

By staying fizzy for longer, the drink stays enjoyable throughout. The taste stays sharper, the mouthfeel stays lively, the experience stays premium. That means happier consumers and fewer “meh” moments. 

Value meets satisfaction

When consumers pay for a drink, they expect it to deliver. If it fades fast, the perceived value drops. On the flip side, a drink that stays fizzier longer gives the impression of more “drink time”, more enjoyment, more satisfaction. That builds loyalty.

Brands that deliver on this are rewarded with repeat purchases, word of mouth fans. It’s not just about the flavour, it’s about the entire package of experience.

Differentiation that matters

In an industry full of choices, fizz retention becomes a subtle but powerful differentiator. Brands that can promise “fizzier drinks” or “the same fizz at your second sip” gain an edge. We’re proud that our technology enabling drinks to stay fizzier for longer — is recognised for exactly that.

For the end-consumer, that means better drinking experiences. For the brand, that means a story worth telling.

Because moments matter

Finally: drinks accompany life’s moments. Whether you’re chilling after work, catching up with friends, sharing a meal, or celebrating something small, it matters. When the drink stays fizzy, lively and enjoyable it enhances the moment. That’s why we keep asking ourselves: how can we add even more bubbles, keep them for longer, deliver that feeling of “freshness + fun” from first sip to last?

Consumers love drinks that stay fizzy longer because:

• It’s sensory joy — sights, sounds and feel that delight.
• It signals freshness and quality.
• It keeps the experience consistent over time.
• It boosts perceived value and satisfaction.
• It helps brands stand out in a crowded market.
• It ensures the moments that matter feel better.

At CO₂Sustain, our mission is simple: to help beverage makers deliver memorable drinks that don’t just fizz but keep the fizz alive. Because we believe life is better with more fizz.

To find out more download our brochure ‘Life is better with more fizz’ or why not give us a call to find out how we can help your drinks be fizzier for longer +44 (0)113 465 4601 or email info@co2sustain.com