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16 January 2024

The fizz factor

Posted in Industry News

Carbonated soft drinks have been a beloved beverage choice for decades, offering a refreshing and effervescent experience that tingles and delights consumers taste buds. One key element that contributes to the enjoyment of these beverages is the fizziness – that delightful sensation of carbonation.

CO2Sustain help manufacturers create sodas with longer-lasting carbonation and it’s not just a marketing gimmick there are real commercial advantages to be had.

In this blog, we’ll explore why having fizzier, longer-lasting carbonated soft drinks is the key to carbonated soft drinks manufacturers acquisition and retention strategies and how, by giving their customers a stellar drink experience, manufacturers are enjoying significant competitive advantage over their rivals.

Sustained refreshment:

Imagine sipping on your favourite soft drink on a hot summer day. The initial burst of carbonation provides instant refreshment, but as time passes, the fizz tends to diminish. With longer-lasting carbonation, consumers can enjoy a sustained refreshment throughout the entire drinking experience. This extended fizziness ensures that each sip is as invigorating as the first, making the beverage more enjoyable and satisfying.

Enhanced flavour experience:

Carbonation plays a crucial role in enhancing the overall flavour profile of soft drinks. The bubbles in carbonated beverages carry aromatic compounds to the olfactory receptors, intensifying the perception of taste. When the fizziness lasts longer, it prolongs this flavour-enhancing effect, allowing consumers to fully appreciate the nuances of the drink. Whether it’s a fruity soda or a classic cola, longer-lasting carbonation amplifies the taste experience, making every sip memorable.

Versatile pairing options:

Fizzier soft drinks with better carbonation provide a versatile canvas for creative beverage pairings. The effervescence can complement a wide range of flavours, making these sodas an excellent choice to accompany various meals and snacks. From spicy and savoury dishes to sweet desserts, the longer-lasting fizz gives a versatile pairing option that can elevate the dining experience.

Extended carbonation shelf life:

One practical advantage of longer-lasting carbonation is the potential for an extended shelf life. Whilst freshness is paramount, having a soft drink that retains its carbonation for a more extended period can be beneficial for both consumers and manufacturers. It ensures that the product maintains its quality and appeal over time, reducing the likelihood of a flat and lacklustre beverage when opened. 


In the world of carbonated soft drinks, the fizz factor is undeniably crucial. Longer-lasting carbonation brings a host of benefits to consumers, from sustained refreshment and enhanced flavour experiences to versatile pairing options and the ability to extend carbonation shelf life.

As beverage companies continue to innovate, prioritising the longevity of carbonation is not just a trend—it’s a commitment to providing consumers with a more enjoyable and customisable drinking experience.

If you want to find out how we can help deliver more fizz in your drinks then get in touch, by email to or by calling +44 (0)113 465 4601 – we’d love to hear from you.


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